Launch and grow
Book marketing built around your readers
A launch plan and the campaigns to deliver it: retailer pages, social media, email, outreach and advertising, coordinated around your publication date.
- New releases
- Relaunching a book
- Series authors
- Authors building a readership
Marketing as deliberate as the writing
Most books do not find readers on their own. Marketing works best when it starts before launch and continues afterwards, with a clear idea of who the readers are and where they spend time.
We build a plan for your book and budget and design the campaign as a set, so every post, email and ad looks and sounds like the same book. We do not promise sales figures; we promise a clear, well-executed plan.
What's included in book marketing
Choose any part of the service on its own, or combine them. Select a service to see what you receive.
Launch planning
A timeline from cover reveal to launch day and the weeks after.
- Launch calendar
- Asset list
Retailer page optimisation
Description, author bio, categories and editorial content on retail pages.
- Optimised book page copy
Social media campaigns
Posts, stories and short videos designed around your book.
- Campaign graphics
- Posting plan
Email marketing
Newsletter setup, reader magnet and launch emails.
- Email templates
- Sign-up page
PR and outreach
Press releases and outreach to reviewers, podcasts and book communities.
- Press kit
- Outreach list
Paid advertising
Ad campaigns on retail and social platforms, with budgets you set.
- Ad creative
- Campaign setup
One campaign, designed as a set
Cover reveal, countdown, launch email and advertising should look like the same book. This sample campaign shows how the pieces fit together.
Example created to illustrate the service. Titles and text are samples.
How it works
You approve each stage before the next one begins. Your proposal sets out the schedule for your book.
- 1
Audit
Your book, readers, competitors and current platforms.
- 2
Plan
Channels, timeline and budget agreed.
- 3
Create
Graphics, copy, emails and ads produced.
- 4
Launch
Campaign runs around your publication date.
- 5
Review
What worked, and what to do next.
Channels
- Online retailers
- TikTok
- Email newsletter
- Goodreads
- Podcasts
- Book bloggers
- Local press
- Paid ads
What you receive
- A launch plan and calendar
- Campaign graphics and copy
- Email templates
- Ad creative and setup notes
Your written quote lists exactly what is included for your book.
Can you guarantee sales or bestseller status?
No, and we would be wary of anyone who does. We build and run a clear plan for your book and budget, and report on what it achieves.
When should marketing start?
Ideally a few months before launch, so there is time for a cover reveal, pre-orders and reviews.
Can you market a book that is already published?
Yes. A relaunch with improved retail pages, a new campaign and sometimes a new cover can give a book a second start.
How much does book marketing cost?
It depends on the channels, the length of the campaign and any advertising budget. Every plan is quoted individually.
Talk to us about book marketing
Tell us about your book and we will reply with the route and a quote. Prefer to chat? Message us on WhatsApp.
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